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  E-business



  • E-business has become a new hot topic in China.
  • A new round of e-business time is experiencing hot wind in China. According to the survey, 63% of Chinese population has used e-business. As the fast development of the Internet, China will become a hugh market for e-business.
  • Young Chinese males are more keen on e-business, most of them are well-educated. It indicates that e-business has a good foreground to develop. According the data of China web information center, internet users (7.9%) are mostly well educated 10 something to 20 something. It is very differently from other counties. In China, the fact that most e-business people are young must result in hugh impact on e-business tendency.
  • In China, the most popular web goods are books, 56% e-business people choose to buy books online; audio/video products, such as DVD, games are ranked second, 24% e-business people will choose to buy these; music products and clothing are the third, 23% population each. Compare with the statistics of other countries, online book buyers proportion is the largest; We believe that it is because e-business people are mainly consist of undergraduate or young graduates.

  • According to the payment research result of e-business, for card-issuing institute, challenges and opportunities are going together.
  • Compare with the statistics of other countries, the situation in China is very special; most of the e-business will choose to pay after receiving goods(34%), followed by bank transfer (31%); only 26% will choose credit card payment, which does not have too many superiorities over the forth, bank draft.
  • In developing countries, e-business users are mostly worried about payment safety, and in developed countries, e-business users require mature way of payment. For institutes that are planning to take part in the competition, can better find out what is the subduing element of stimulating development.

  • E-business in China will develop very fast.
  • Although, there is only less than 8% population is using e-business, which means e-business users are still limited in certain group of consumers, considering large population in China, and the fast-growing internet users, hy-insight still believes China is a giant potential market.
  • To 2005, the typical internet users of China are young, single and well-educated male. Over half of the Chinese internet users aged less than 25. Meanwhile, one third of the internet users are students. The average time spending on using internet is 13.4 hours per week. Two thirds of them are using internet at home.
  • On the other hand, Internet in China is growing fast, to 2005, the number internet users has reached one hundred million. In the end of 2002, the internet users of China was more than Japan, in 2005, only less than Americans.
  • As the internet users are mainly well educated young people, we believe that it also indicate in the next five to ten years, this group of people can become the mainstream of consumptions, and their consumption habit will have huge influences.

  • Meanwhile, we provide services to the following institutes:
    - Web media
    - Web ads
    - Search engine
    - Instant communication
    - Email boxes
    - Web sales
    - Public opinion leader
    - Make friends online
    - Internet users
    - Internet games
    - Leisure games
    - E-business
    - Travel booking
    - Online recruitment
    - Online movies
    - Digital music
    - Digital magazine
    - Payment online
    - Internet education
    Hy-insight Marketing Consultant Co.,Ltd