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Information gathering


> Information gathering
> Focus group
> CATI system
> Stop-by interview
> In-depth/intensive qualitative interview
> Observation
> Other methodologies
> Qualitative research
  Information gathering



Hy-insight has many kind of information gathering methods, quantitative and qualitative research have relatively larger proportions. In information gathering practice, we will customize the information according to the clients?¡¥ need.





Focus Group


 In-depth Interview Observation
simulated interaction, suitable for interactions under regular situation(female clothing, milk powder)

 suitable for generally individual decision-making(luxurious cars)
 suitable for situations where conversations are not possible, but behaviors are easy to see.( onsite consumption tracking)
Hy-insight Marketing Consultant Co.,Ltd